There seems to be a mixed understanding of what Urban Fantasy is these days ... or at least confusing for this reader.
I wonder if it may be easier to classify in the Subject Header the audience the Urban Fantasy title being discussed is aimed at. That is, some of my mates call the Paranormal Romance (many of the vampire, werewolf titles) titles Urban Fantasy because they are merchandised in the Horror section of bookshops here in the UK.
For me, Urban Fantasy is paranormal or fantastical happenings/creatures (be it ChickLit with bite, or the darker gritty stuff) in a contemporary city/town setting.
The only reason I write this, and I hope you understand what I'm getting at, is because some reader friends of mine don't like the ChickLit with bite stuff and don't think it should be on the shelves of horror, but in a section of its own under paranormal romance or some-such header. And, I'd like to underline, I don't want to seem offensive as I read all types of UF.
Also, some of my favourite Urban Fantasy are young adult titles. So it would be good to put a marker in the subject header to distinguish it as such, as some of the bloggers here review the YA books too.
So maybe:
YA for Young Adult
PR for paranormal romance types
Just to help readers separate these from the other mainstream Urban Fantasy titles??
Hope this makes sense – it’s just an idea.